Why would someone choose to start an alkaline water company?

Lamont Gilbert's transition from a successful entrepreneur in various industries to the founder of Absolutely Amazing Alkaline H2O is driven by a profound belief in the benefits of pure water. After multiple successful ventures, he became captivated by the potential of alkaline water. This passion led him to develop a unique quadruple osmosis filtration process with a secret recipe, transforming lives and redefining the water market.

Key Takeaways

1. Purity and Quality of the Water

   • Main Takeaway

     : The water produced by Lamont Gilbert's company is emphasized as being unique due to its quadruple osmosis filtration, which ensures 100% purity without any added chemicals, sodium, or calcium.

2. Entrepreneurial Journey

   • Main Takeaway

     : Lamont Gilbert's journey from making his first million in perfume to transitioning to an alkaline water company is marked by trial, error, and persistence. His multiple ventures and eventual focus on water highlight his entrepreneurial resilience and vision.

3. Consumer Impact

   • Main Takeaway

     : The alkaline water has had significant positive health impacts on consumers, with testimonials ranging from improved digestion to faster recovery from illnesses. This suggests the added value that the product provides beyond basic hydration).

4. Business Strategy

   • Main Takeaway

     : Strategic decisions such as building the business in silence initially, leveraging the Veterans Affairs (VA) hospital system for early sales, and subsequently expanding to high-end farmers markets have been critical in establishing the brand).

5. Partnership and Personal Life Integration

   • Main Takeaway

     : Successfully incorporating his wife into the business despite the general advice against mixing family with business underscores the unique dynamic and additional strength their personal relationship has brought to the venture. This also highlights the importance of trust and shared vision in business partnerships.

Timestamped Overview

00:00 Successful Ventures Beyond Inventions

06:21 Valet Water Delivery Operation

08:56 Organic Water at Farmer's Market

11:12 "Severe Reflux Relieved by Water"

15:28 Defying Business-Family Boundaries

19:04 Corporate Office Relocation Waitlist

19:22 Decisive Move to Gulf Gate

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