In this episode of the Tech Startup Stories podcast, Natalie Binns speaks with Emmanuella Tordman, also known as Khadijah, co-founder of Drdogood, about building a healthtech company designed for the realities of African healthcare systems.

The conversation explores how Khadijah’s own delayed diagnosis revealed structural gaps in medical record keeping, continuity of care, and healthcare affordability, and how those experiences shaped Drdogood’s mission to make care more accessible, accountable, and financially transparent.

Together they discuss trust in healthcare technology, building platforms for both patients and providers, navigating regulation and data protection, co-founding across cultures, and what it really takes to scale a startup in emerging markets where the problems are urgent and deeply personal.

This episode offers a grounded and thoughtful look at HealthTech built from lived experience rather than theory.