In this episode of the HR Like a Boss podcast, John is joined by Laura Azzarella, HR leader and Co-Founder of Applied Potential Solutions. They discuss the evolving role of human resources as a strategic partner in organizations. Laura shares her journey from media production to HR, emphasizing the importance of data analytics and technology in HR practices. They explore how HR professionals can leverage data to improve workforce management and the significance of embracing technology to enhance HR functions. Check it out!

ABOUT LAURA

Laura Azzarella is a data-driven HR leader and Co-Founder of Applied Potential Solutions, as well as the President-Elect of the Buffalo Niagara HR Association. With over 15 years of experience in strategic HR leadership, she has built a career transforming businesses through analytics, technology, and forward-thinking solutions. Laura specializes in leveraging technology to drive measurable results. She has led HRIS migrations, payroll and benefits system upgrades (KRONOS & ADP), and the development of HR analytics dashboards across multiple organizations. She believes HR should be more than just a compliance function—it should be a strategic force that drives business success. Her expertise spans leadership development, employee engagement, workforce analytics, and HR technology integration, with a focus on bringing enterprise-level best practices to startups and small businesses.