In this episode of Curve Ahead, host Brian Wiles speaks with Christian (Chris) Brown, co-founder of Glewee, about his journey from startup founder to revolutionizing influencer marketing. Glewee bridges the gap between brands and vetted influencers, offering a streamlined platform that makes campaigns faster, easier, and more effective.

Key Takeaways:
✅ How Gluey simplifies influencer marketing for SMBs and emerging brands
✅ Trends reshaping the industry, including TikTok Shop and affiliate marketing
✅ The role of AI in optimizing influencer campaigns and content creation
✅ Lessons learned as a young founder navigating the challenges of scaling a business

🎧 Tune in now to learn how Glewee is changing the game for brands and influencers alike.

1. [00:00] Introduction
   • Meet Christian Brown and learn about Glewee’s mission.
2. [01:24] Inspiration Behind Glewee
   • The early days of Glewee and the gap it fills in the influencer marketing space.
3. [03:01] The Story Behind the Name ‘Glewee’
   • How the name reflects the platform’s mission to connect brands and influencers.
4. [05:23] Overcoming Challenges as Young Founders
   • Lessons learned in licensing, contracting, and scaling the business.
5. [09:47] Unique Features of Glewee
   • What sets Glewee apart in the competitive influencer marketing industry.
6. [15:15] Coaching Brands for Campaign Success
   • Helping brands optimize campaigns based on goals and KPIs.
7. [21:17] Influencer Marketing Trends
   • TikTok Shop, affiliate models, and the evolution of social media marketing.
8. [29:31] AI’s Impact on Influencer Marketing
   • Leveraging AI for ideation, captions, and influencer recommendations.
9. [35:33] Final Thoughts and Call to Action
   • Chris invites brands and influencers to join Gluey and outlines next steps

Send us a text