Join hosts Selim and Chris in this episode with manufacturing maven Sarah Scudder on marketing and supply chain strategies.

Learn how SourceDay created a memorable brand with their green rubber duck mascot. Hear insights on COVID-19's impact, from supplier relationships to the demise of just-in-time manufacturing.

Discover how technology integration and accurate data enable better supply chain management. Get tips on content-driven marketing, personal branding, niche podcasts/video and more.

Sarah shares wisdom on moving beyond transactional partnerships, embracing a collaborative mindset, and humanizing through storytelling.

This rich episode provides manufacturing marketers an inside look at standing out in a traditional industry. Learn to engage audiences authentically and navigate supply chain complexities confidently.

Thank you again to our guest Sarah Scudder, the CMO at SourceDay and a self-proclaimed supply chain nerd. Sarah is a sustainability nut and green is her favorite color. Sarah hosts the What the Duck?! direct materials podcast and a monthly Voice of Supply Chain show that features people in supply chain doing extraordinary things. She also hosts monthly Manufacturing Supply Chain Woes and Women in ERP shows and enjoys speaking about marketing and manufacturing supply chain related topics

Follow Selim Maalouf:

Follow Chris Carolan: