In this episode of "AI & Beyond" we dive into the transformative role of artificial intelligence in marketing. Explore how AI enhances customer experiences through personalized content, improved targeting, and automation. We’ll discuss the benefits and challenges of integrating AI into marketing strategies, including data privacy concerns and the need for skilled personnel. Learn practical advice for building an ethical foundation, unifying data, and optimizing for personalization. Join us as we envision the future of AI in marketing, highlighting its potential to revolutionize the industry and redefine customer engagement.

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