Whether you are an unexpected viral star or a dedicated YouTuber with curated content, there are challenges to translating online popularity into offline opportunities and outlets. What are the strategies that online stars use to drive album, ticket, and merch sales? What can an artist do to transform a casual Like into a dedicated supportive fan? Engaging with your fans is just the start. Senior Director of Artist Relations Chris Mooney talks with Adina Friedman, Genevieve Thompson, and Ron Pope about insights, best practices and suggested tools for transforming success on YouTube, Spotify, and social channels into businesses that live offline.

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