On this episode of Digital Marketing Master, Abby interviews Christopher Connolly, SVP, Chief Marketing Officer for the San Diego Padres. Connolly shares his passion for creating memorable experiences for fans and targeting a broader audience beyond just core baseball fans. He emphasizes the importance of creating lifelong fans through memorable experiences and advises young people to follow their passions. Join Abby and Christopher as they discuss the Padres' recent success and how they are leveraging it to attract a broader audience.