In this episode of Datamatics ThoughPod: Technology, we delve into a compelling case study featuring a leading U.S.-based real estate firm that partnered with Datamatics to enhance customer engagement through Salesforce Marketing Cloud.

Facing challenges with fragmented data and cumbersome property management systems, the firm sought to streamline operations and improve decision-making. Datamatics implemented Sales Cloud and Einstein Analytics, integrating external systems to facilitate lead capture and centralize data within Salesforce. This transformation led to a 20% increase in sales representative performance and improved opportunity closure rates.