Ever notice that a keynote speaker is always introduced by someone else? It'd be a little weird if he personally rattled off his accomplishments... but someone else doing it seems to build credibility and social proof.

It's no different with marketing your business. You can make all the claims you want, but they only carry so much weight. The minute your customer says the same thing it becomes true. People believe it.

This is the power of social proof.

In today's episode, I'll be sharing stories, facts, and simple practices to transform your online reviews into marketing assets.