In this episode of 'Get Financially Fit', Debbie Hancock and Jo Stimson discuss the critical role of sales in business success. Jo, a fractional sales director, shares insights on how to transform chaotic sales processes into structured, profitable systems. They explore the importance of follow-up, the collaboration between sales and finance, and the distinction between marketing and sales. Jo emphasizes the need for effective communication and systems to ensure consistent sales and business growth, ultimately leading to a healthier financial state for businesses.

takeaways

• Sales chaos is a common issue for many businesses.
• A fractional sales director can provide immediate expertise without the need for onboarding.
• Effective follow-up processes can significantly increase sales conversion rates.
• Sales and finance departments should collaborate closely to avoid conflicts.
• Marketing and sales must work together to understand customer needs better.
• Every piece of communication should serve a sales purpose.
• Sales should be viewed as a service, not a pressure tactic.
• Building systems within sales can prevent money from leaking out of the business.
• Communication is key in sales, both internally and with customers.
• Success in sales often means making yourself redundant as a leader.

• "Sales chaos is a real problem."
• "Follow-up is you being helpful."
• "Make the offer, do you want to buy it?"

Please connect with Jo here: Linkedin

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