In this engaging episode of the Exceptional Sales Leader Podcast, I welcome back Walter Crosby, the esteemed CEO of Helix Sales Development, from Detroit, Michigan. Walter returns to the podcast to discuss his newly released book, “Inside Out: Why Strong EOS Companies Have Weak Sales Teams and How to Reignite Growth“. The conversation revolves around key issues sales teams face, such as the need for ongoing personal development, the pitfalls of complacency, and the vital role of high-level engagement from sales leaders. Delving deeper, the episode explores how organisational mindset impacts sales team performance, emphasising the importance of treating sales as a prestigious profession. Walter reveals insights from his book about integrating sales processes into company culture effectively and shares strategies for hiring top sales talent. The discussion also touches on how adopting a consultative sales approach, akin to a doctor’s diagnosis method, can help in creating lasting client relationships and building trust.

To connect with Walter, to learn more about what he does, to plug into his Podcast “Sales & Cigars”, and to grab a copy of his book, go to:

LinkedIn – https://www.linkedin.com/in/walterlcrosby/

Website – https://helixsalesdevelopment.com/

Book – https://bit.ly/3Nsix9P

Podcast – https://open.spotify.com/show/1o3FsRX0zstsxKeuIDjwab