Summary

In this episode, Erwin Howe, the founder of Chromatics, discusses his passion for magic and how it relates to marketing and sales. He emphasizes the importance of caring for customers, helping them, and educating them in the sales process. Erwin also introduces Conversion Cow, a tool that helps businesses improve their website conversions. He advises businesses to focus on the basics of website design and to prioritize customer needs and benefits. Erwin concludes with a shameless plug for his companies, Chromatics and Conversion Cow.

Takeaways

• Sales is about caring for and helping customers, not being sleazy.
• Referrals and partnerships can enhance the sales process and provide better solutions for customers.
• Websites should focus on the customer, clearly articulating who you are, what you do, and why customers should choose you.
• Education is important in marketing to provide customers with valuable information and guide them through the sales process.
• Balancing beauty and functionality is crucial in website design, considering the purpose, budget, and target audience.
• Focusing on the basics and ensuring clear contact information on websites can improve conversions.

Chapters

00:00
Introduction and Passion for Magic

03:10
Sales and Conversion Cow

07:58
Sleazy Salespeople and Referrals

11:37
Customer Focus in Marketing

17:48
Educating Customers in Marketing

22:01
Website Whispering and Helping Businesses

24:08
Balancing Beauty and Functionality in Websites

28:07
Focus on Basics for Websites

31:48
Importance of Contact Information on Websites

32:09
Shameless Plug