The First Step Podcast with Nerissa Chaux

Transforming the Business of Play with Joe Andon from Vuly Play

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"Every ship only needs one captain. Vision & strategy should come from the top."

At just 27, Joe Andon is an experienced business leader, with a flair for breaking tradition and developing products that challenge established perceptions.

He started Vuly after finishing high school – building the website and selling trampolines from his childhood bedroom, until he earned enough money to open the Wakerley warehouse. Since then, Vuly has grown into one of Australia’s largest outdoor play companies, selling in dozens of countries. It has relationships with retail giants Spin Master, Toys ‘R’ Us, Harvey Norman, Canadian Tire and SkyZone. 

Joe and Vuly are recognised global leaders in trampoline safety, with a number of industry awards – including the Good Design Award in 2014. In 2016, Vuly was one of only four Australian companies selected by Google and Deloitte as case studies on digital strategy for the Prime Minister’s Office.

Topics we discuss include how he got his parents to invest money into his idea, how he went about finding investors, his innovations, challenges he found when growing internationally & some great war stories.

If you're wanting to bounce with Vuly, check out their products at www.vulyplay.com

Show Notes

  • One of the most common questions Joe gets asked 6:48
  • How did Joe convince his parents to invest in his business? 9:25
  • What did he spend the first $30,000 on? 11:15
  • Goals & lessons learnt in the first year 14:06
  • Secret sauce for a happy working team 22:53
  • How you can go about finding investors & lessons Joe learnt on the way 32:09 
  • How Dale Carnegie influenced Joe's management style (for the better) 45:04
  • If you want a career with Vuly...here are some insider tips on some of their interview questions 50:37
  • Joe's first employee still works for Vuly, here's why.. 53:48 
  • The one question that no one's ever asked Joe, that he wishes someone would 1:02
  • What does he spend a silly amount of money on? 1:05
  • If he could only spend 2 hours a week on his business, this is what Joe would do 1:06
  • What's the top questions entrepreneurs should be asking themselves?  1:10

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