What's a major marketing lesson you learned last year? In today's interview, Mark de Bruijn, director of marketing EMEA at Smartly.io, shares how he has learned time and time again—especially last year—why the customer experience is absolutely vital for any brand's success. He points out the strong connection between content marketing and the customer's evaluation of his or her experience with any given brand. Tune in as Mark speaks with Shaheen Samavati about the most important skills for modern marketers, how the tone of content is just as impactful as the message, plus why transparency should be the backbone of communication between a brand and its customers.