Special guest Wyatt Harms is a leading industry expert in Live Shopping. He led BuzzFeed's go-to-market strategy for Live Shopping working with the United States' largest retailers, such as Amazon, Walmart and Target. He then went on to build Bambuser's publisher business. Now he runs the Video + Commerce newsletter and consults for Live Shopping tech companies and brands who want to lead in a video first era.

Learn how Wyatt got started in live commerce and the ways Buzzfeed and Amazon played a role in that. Hear Wyatt’s thoughts on whether live shopping is scaleable and the power of personalization through unique marketing experiences. Gain an understanding of how to bring a human touch to your marketing through live shopping. Find out what makes live content more successful in Asia and how we can apply that in the US. Uncover perspective on how consumers want to experience brands and conduct their research/pre-purchase journey. Discover where brands can see success and how to develop a custom playbook. Get tips on developing an effective strategy with creators and internal brand ambassadors.

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The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.