Fertility in Focus by Fertility Matters Canada

Transforming the Fertility Landscape with AI


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This week Fertility in Focus is thrilled to welcome Jullin Fjeldstad from Future Fertility and Dr. Sony Sierra from Evolve Egg Freezing Clinic, who sat down with us to discuss how they’re bringing their unique expertise to the forefront of reproductive technology. These esteemed guests illuminate how AI is reshaping fertility preservation, specifically through the lens of egg freezing. Dr. Sierra provides a compelling overview of how egg freezing empowers individuals to align their reproductive plans with personal and professional aspirations, amidst a growing trend on social media. 

As more people turn to fertility preservation, understanding its benefits and implications becomes paramount. With insights from both of our guests this week, we explore how AI not only improves clinical outcomes but also offers patients unprecedented control and understanding over their fertility journeys.

More about our guest speakers:
Jullin Fjeldstad is the Head of Clinical Embryology and Scientific Operations at Future Fertility. Throughout her career, she has always held a passion for innovative ART technologies aimed at improving the fertility journey and IVF outcomes. In her current multi-faceted role, Jullin draws upon her experience as a seasoned embryologist and former lab director to navigate partnering clinics through seamless adoption of Future Fertility’s AI-powered oocyte quality assessment tools, as well as overseeing Future Fertility’s scientific project collaborations. With her extensive IVF experience and comprehensive understanding of the laboratory operations, she also provides invaluable input to the company’s product development processes. Jullin holds a BSc. in Biology from the University of Victoria, Canada and a MSc. in Clinical Embryology from the University of Leeds, UK, where she achieved distinction in both areas.  


Dr. Sony Sierra, MD, FRCSC, REI (She/Her), serves as a distinguished Reproductive Endocrinology & Infertility Specialist (REI) and Deputy Medical Director and Partner at TRIO. With nearly two decades of experience, she specializes in reproductive health, recurrent pregnancy loss, and early Recurrent Pregnancy Loss (RPL) programs. As the Medical Director at EVOLVE Egg Freezing Clinic and an Associate Physician at Women’s College Hospital, she contributes significantly to advancing reproductive medicine. Dr. Sierra's research interests include infertility, implantation failure, and PCOS, reflected in her publications and conference presentations. Passionate about patient care, she approaches her practice with compassion and dedication, guided by her belief in excellence and empathy. Dr. Sierra's commitment to ongoing education and involvement in esteemed societies ensures her patients receive the most up-to-date care and expertise. She finds immense fulfillment in helping individuals and couples achieve their dreams of starting a family, making her a valued asset in the field of fertility medicine.

For more info about Dr. Sierra, you can check out the TRIO Fertility Website: https://triofertility.com/team-member/sony-sierra/ or you can follow her on Instagram @drsonysierra.

https://futurefertility.com/
https://instagram.com/futurefertilityai
https://www.youtube.com/@futurefertility

If you or your organization would like to sponsor educational episodes just like this, please contact us at [email protected].

Follow Fertility Matters Canada at @fertility_canada on Instagram and TikTok.

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Fertility in Focus by Fertility Matters CanadaBy Carolynn Dubé


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