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Transforming the Lottery Industry: Insights From Franco De Gabriele | SiGMA Podcast
In this special edition of the SiGMA Podcast, brought to you by BDO Malta, host Trevor De Giorgio welcomes Franco De Gabriel, Chief Commercial Officer of IZI Group, and the National Lottery of Malta.
Franco outlines the transition from the previous operator's system, addressing challenges such as employee integration and technology upgrades. He highlights key developments, including the rollout of self-service sports betting machines and enhanced lottery offerings with additional draws. By adopting a player-centric approach and returning 100% of winnings, the National Lottery has significantly increased player engagement.
The discussion also explores the integration of historical horse racing products to broaden the audience. Franco emphasizes the importance of product knowledge for industry professionals and concludes with insights on regulatory challenges and the necessity for ongoing retail expansion.
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By SiGMA PodcastIn this special edition of the SiGMA Podcast, brought to you by BDO Malta, host Trevor De Giorgio welcomes Franco De Gabriel, Chief Commercial Officer of IZI Group, and the National Lottery of Malta.
Franco outlines the transition from the previous operator's system, addressing challenges such as employee integration and technology upgrades. He highlights key developments, including the rollout of self-service sports betting machines and enhanced lottery offerings with additional draws. By adopting a player-centric approach and returning 100% of winnings, the National Lottery has significantly increased player engagement.
The discussion also explores the integration of historical horse racing products to broaden the audience. Franco emphasizes the importance of product knowledge for industry professionals and concludes with insights on regulatory challenges and the necessity for ongoing retail expansion.