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Our guest today is Miguel Leal, co-founder and CEO of SOMOS foods. SOMOS Foods makes Mexican food with authentic recipes and plant-based, Non-GMO ingredients.

We discuss:

* The gap they identified between the rich, flavorful Mexican cuisine in restaurants and the uninspiring options in grocery stores

* How the majority of Mexican food is consumed in the U.S. vs. how the majority of Italian food is consumed in the U.S.

* What’s amazing about Taco Tuesday from a brand perspective

* Why they had to pivot early from DTC to grocery

* Miguel Leal's vision of making Mexican cuisine accessible to mainstream consumers and focusing on the culinary experience rather than just the product & much more

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