The truth: People get comfortable in what they are doing. They know how to do it and they don't want to learn a new process (why fix it if it isn't broken?). When an organization changes a process or a technology, there is often times a knee-jerk reaction from the users—they don't want to accept the change. It's human nature to resist change. Companies need to understand user resistance in order to overcome it.

In today’s episode, hosts Miraj & Patrick take a look at how to transform user resistance to change. They discuss the issues users are feeling (fear of losing control, not wanting to step out of their comfort zone, not wanting to risk anything) and how company visionaries can address these issues through transparency.