The Data-Driven Marketer

Transforming your B2B Customer Experience with Digital Selling and Digital Marketing ft. Sudeshna Sen


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Sudeshna Sen joined Adam and Mark in the data basement to discuss transforming the B2B customer experience in a post-pandemic world. Sudeshna is a marketing executive driving top-line growth for businesses. She is currently the Executive Vice President, Dentsu Media. However, she served as Merkle’s Vice President, Strategy and Analytics at the time of this recording. As a data-driven, customer-centric digital marketing leader and strategist, Sudeshna brings 15+ years of B2B and B2C marketing and sales experience to drive sustainable growth across hi-tech, financial services, retail, health, and nonprofit orgs. 


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The Data-Driven MarketerBy NetWise

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