When entrepreneurs launch their businesses, their branding and website often leave little to be desired. Creating a website that is functional and is both pleasing to the eye and easy to navigate takes a lot of time and resources that many business owners don’t have when they first get started. 

And after a few years, the website can start to feel stale and dated. That’s when it’s time for a refresh and to reach out to a professional, like today’s guest.

Jamie Windell  is the Founder of KHULA™ & Fractional Design PM & Consultant. A self-taught brand and web designer, Jamie has successfully guided over 100 business owners worldwide in transforming their brand image and online presence into something they can be proud of. His goal is to impact and assist 1000 small business owners in their transformation and thrive. 

In our conversation, you’ll learn the steps that KHULA walks their clients through when it’s time for a brand transformation, some do’s and don’ts for anyone who attempts to create or manage their own website, and why he believes in helping business owners migrate and transfer their domain so they take ownership and improve the security of their website.

Interview resources, including show notes and links to resources mentioned, can be found on the episode page: https://www.bayntree.com/96

In this podcast interview, you’ll learn: 

• Why taking a DIY approach to branding and web design is often a mistake.
• The key steps that KHULA uses to help clients with a branding refresh. 
• Jamie’s advice for finding the right balance of text/copy on your website.
• How Webflow has been a game changer for former Wordpress users.
• The biggest mistakes that entrepreneurs make with CTA on the website.
• The importance of owning your own domain and improving the security of your website.

Interview Resources

• KHULA Studio
• KHULA on LinkedIn | Instagram
• Jamie Windell
• Jamie Windell on LinkedIn
• SMART Board
• WordPress
• Webflow
• Skyrocket Digital
• Diane Windell
• Hungry for Life
• LinkedIn
• Lexi Onishenko
• Vlad Magdalin
• Squarespace
• Wix
• Jasper AI