The building of rural America is a little like the evolution of animals: You either learn how to transition to the changing environment or you die. Rural communities that are not constantly improving and becoming more competitive won't survive.  Rural communities need to rebuild who they are and why they still exist. Just like when the community was created more than 150 years ago, your community must look to the future to who your community wants to attract.   Attracting people not businesses, is how rural America is going to rebuild coming out of the COVID-19 crises. Describing who you want to live in your community is now the new strategic planning process that your community needs to go through.