Most founders don’t see themselves as sales people, and many either try to avoid taking on that role altogether, or offloading it as soon as possible. What is the best way for founders to approach sales when its not a comfortable pair of shoes, how do you know when it’s time to transition away from founder-led sales, and how do you do it?

To help me unpack this host Scotty Allen is joined by Gavin Tye. Gavin is the founder of sales market fit where he helps founders, and their teams create a repeatable sales framework that delivers real results for their business.

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The Bootstrap is a production of Swivol Media and The Product Bus. It was developed by Scotty Allen, and Declan Magee. This episode was produced and edited by Sammy Perryman. Original sound design by Rob Clarke. Executive Producers are Natalie Ellis and Scotty Allen for Hieland Road.

If you’re an early stage founder looking for resources and practical help, check out theproductbus.com and get in touch

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