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In 2020, 12-year veteran wedding photographer, Sarah Bradshaw was coming off of her best year ever in business. But then the pandemic hit as well as other unexpected things – Sarah had to move to be closer to her family which meant changes in her business.
Today’s episode was initially going to be about how to move your business into a new city. But Sarah took it a step further to talk to us today about how to shift your business model. A business model is your plan for making a profit, which customers you’re going to serve, at what price point, and will it be enough for you to sustain a living? Sarah’s going to be teaching us about:
>> Difference between an aspirational middle market client and a true luxury market
>> How she made the decision to scale her business up and up-level her client base instead of scaling the business down to match the Greenville market.
>> Identifying marketing strategies that leverage your strengths and get you in front of the right people.
SARAH’S WEBSITE: www.sarahbradshaw.com
SARAH’S INSTAGRAM: https://www.instagram.com/sarahbradshawphoto
SARAH’S FACEBOOK PAGE: https://facebook.com/sarahbradshawphotography
KATIE’S INSTAGRAM: https://www.instagram.com/katiewussow/
KATIE’S WEBSITE: https://katiewussow.com/
GET THE FREE 90-DAY PLAN TEMPLATE: https://katiewussow.com/plan
In 2020, 12-year veteran wedding photographer, Sarah Bradshaw was coming off of her best year ever in business. But then the pandemic hit as well as other unexpected things – Sarah had to move to be closer to her family which meant changes in her business.
Today’s episode was initially going to be about how to move your business into a new city. But Sarah took it a step further to talk to us today about how to shift your business model. A business model is your plan for making a profit, which customers you’re going to serve, at what price point, and will it be enough for you to sustain a living? Sarah’s going to be teaching us about:
>> Difference between an aspirational middle market client and a true luxury market
>> How she made the decision to scale her business up and up-level her client base instead of scaling the business down to match the Greenville market.
>> Identifying marketing strategies that leverage your strengths and get you in front of the right people.
SARAH’S WEBSITE: www.sarahbradshaw.com
SARAH’S INSTAGRAM: https://www.instagram.com/sarahbradshawphoto
SARAH’S FACEBOOK PAGE: https://facebook.com/sarahbradshawphotography
KATIE’S INSTAGRAM: https://www.instagram.com/katiewussow/
KATIE’S WEBSITE: https://katiewussow.com/
GET THE FREE 90-DAY PLAN TEMPLATE: https://katiewussow.com/plan