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In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the transition from lead generation to demand generation for facility management companies. 

With a focus on sustainable growth and success, Lozano shares three effective strategies for making the switch. 

The first strategy is a shift in mindset, emphasizing the importance of quality over quantity when it comes to leads. 

The second strategy involves tracking and analyzing metrics to better understand what works and what doesn't in terms of demand generation. 

Finally, he’ll discuss practical steps to implement demand generation tactics that will help your facility management company stand out and attract high-quality leads. 

Whether you're a marketer or business owner in the FM industry, this episode provides valuable insights and actionable tips for taking your lead generation efforts to the next level. Tune in now to learn how to make the transition to demand gen and set your FM company up for long-term growth and success.