Dez Blanchfield gets up close & personal with Didier Chincholele, Global User Experience - Head of UX, Business Area Digital Services, Ericsson, talking about his academic & professional career, his role with Ericsson, the importance of User Experience, User Interface, Design, Orchestration, 5G, 5G Core, NFV, SDN, the emergence of 5G and what's on the horizon in the Telco cloud market.