ASK - The Nordic Way

“Transparency isn’t enough!” - Ingridsdotter, Värnamo of Sweden, Gärnäs, Vestre


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In this episode, we've been to Tibro in Sweden to discuss sustainability, traceability, and the use of technology in the furniture industry to secure a more transparent supply chain.

The guests are Christine Ingridsdotter from Ingridsdotter, Petra Mattsson from Gärsnäs and Martin Åhlander from Värnamo of Sweden. We are also joined by Øyvind Bjørnstad from the Norwegian street furniture company Vestre. He is with us on a digital connection from Oslo.

This is a podcast about the visionary Nordic Lifestyle Industry, that dares to ask the tough questions, challenge the status quo, and go the extra mile to make sure that their supply chains are traceable and sustainable.

In this podcast you’ll meet a variety of Nordic design brands, all of whom are on a mission: to amplify transparency, traceability, and sustainability.

This episode is funded by: Nordic Innovation & Industriens Fond. Developed in collaboration with Lifestyle & Design Cluster, Interior Cluster Sweden, Science Park Borås, +Lab, NFTA, Science Park Borås, Finnish Textile & Fashion, DI-Handel
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ASK - The Nordic WayBy ASK - The Nordic Way