In this episode of Membership IQ, host Sarah Sladek is joined by Susan Swart, a longtime leader in the nursing association world and founder of a niche association management company in Illinois. Together, they explore the unique challenges and opportunities facing nursing organizations today—from engaging younger generations to fostering transparent, community-driven leadership.

Susan shares powerful insights on navigating rapid change, encouraging inclusivity across generational divides, and learning through failure. She emphasizes the value of transparency, experimentation, and empowering frontline professionals to shape the future. The conversation highlights a shift away from perfectionism toward purpose-driven collaboration—where listening, peer support, and human-centered leadership drive innovation in membership organizations.