Zenith, Publicis Media's Bethany Bengtson; IAB Tech Lab's Benjamin Dick; Alliant's Chris Hemick; and Dstillery's Evan Hill discuss the Data Transparency initiative, which is resulting in accurate, effective and transparent disclosure of data attributes. The panelists also explain how buyers are being asked to lead and advocate for this essential industry standard, inspiring peers and influencers to embrace the Three Ts: Transparency, Trust and Transformation.