General Motors has decided to be very transparent during contract negotiations with the UAW by going online. But when I worked at Chrysler back in 2007, we already adopted this tactic to great effect. Yes, transparency is best to get your message out, clearly. Link to PR Week story on the Chrysler website: https://www.prweek.com/article/1255559/chryslers-social-media-site-helps-drive-comms-wake-strike