We’re back with another episode of Trash Chatter with Victoria Conaway! This time, we’re joined by Bradley Robinson, founder of BR Digital Marketing, for a fresh perspective on trash bin cleaning from the marketing side.

Bradley takes us on his journey - from starting out in South Africa to working across the UK, Australia, New Zealand, and Sweden - before diving into the growing US market. Along the way, he highlights the key differences in marketing tactics across regions and why consistency is the real game-changer.

From building community connections to running promotions with confidence, Bradley lays out practical, no-nonsense advice that applies far beyond the bin cleaning industry.

“Bins aren’t going anywhere, and trash isn’t going anywhere, so neither am I.” - Bradley Robinson

Tune in for a global perspective, smart marketing insights, and a closer look at one of the US’s newest service industries!

Reach out to Brad at [email protected]!

And connect with him on LinkedIn: https://www.linkedin.com/in/bradley-robinson-31712885/ 

To learn more about the trash bin cleaning industry, visit our website: https://www.sparklingbinsbusiness.com

Host: Victoria Conway

Guest: Bradley Robinson, Founder at BR Digital Marketing

Time Stamps & Show Notes: 

(00:00 - 00:56) Introduction

(00:57 - 02:11) Bradley’s Origin Story 

(02:12 - 03:10) Into the Trash Pool

(03:11 - 06:33) The Marketing Side

(06:34 - 08:11) Entering the US

(08:12 - 10:00) The Industry as a Whole

(10:01 - 11:44) The Nigerian Prince

(11:45 - 14:23) Misconceptions and Mistakes

(14:24 - 17:47) Demographic-Based Marketing

(17:48 - 21:11) A Trashing Success

(21:12 - 24:04) Advice to the New

(24:05 - 25:03) Closing