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Travel Changes Perspective | Steve Grace on Startups, Status and Living Beyond the Bubble
What if the real advantage in life isn’t just what you earn…
…but how you experience the world?
In this episode of Always Business Class, Steve Grace, Founder of Nudge Group, shares how travel, lifestyle design, and smart flying have shaped the way he lives, parents, and builds businesses.
We talk about flying long-haul as a family, why economy is not always the “cheapest” option, and how using smarter travel strategies can unlock premium experiences that most people think are out of reach.
Steve shares how he has used services like iFly Flat over the years to make business class travel more accessible, especially when travelling with a family of five.
But this conversation goes beyond seats and status.
We get into what travel actually does to you.
From five-star destinations to islands with no electricity, Steve explains why contrast is the most valuable part of travel, and how those experiences have shaped his kids’ worldview and his own decision making as a founder.
We also explore how travel creates perspective, why founders should spend more time outside their environment, and how exposure to different cultures can completely change how you think about business and life.
Along the way, we touch on building multiple businesses, the evolution of recruitment through content, and why community and in-person connection are becoming more valuable in a digital world.
This is a conversation about travel as leverage.
Because once you see more of the world, you start playing a different game.
Steve Grace
Founder, Nudge Group
Nudge Group: https://nudgegroup.com.au/
LinkedIn: https://www.linkedin.com/in/stephengrace/
Join Flights Club: https://iflyflat.com.au/membership/
Accor Plus Explorer Membership: https://www.accorplus.com/explorer-membership/
00:00 Why Travel Changes Perspective
02:22 Flying Better and Accessing Business Class
05:18 From Customer to Podcast Guest
10:07 Building a Lifestyle Around Travel
18:00 Why Founders Need Global Exposure
25:49 Raising Kids Through Travel
27:01 Caribbean Travel and Unique Experiences
30:48 Seeing Different Ways of Living
34:58 Travel as a Life Advantage
40:08 Business, Media and Lifestyle Design
45:30 Community and Lifestyle Leverage
50:03 AI, Travel and the Future of Work
53:34 Rapid Fire Travel Questions
55:16 Where He Is Heading Next
View all episodes
By The iFLYflat Flights ClubWhat if the real advantage in life isn’t just what you earn…
…but how you experience the world?
In this episode of Always Business Class, Steve Grace, Founder of Nudge Group, shares how travel, lifestyle design, and smart flying have shaped the way he lives, parents, and builds businesses.
We talk about flying long-haul as a family, why economy is not always the “cheapest” option, and how using smarter travel strategies can unlock premium experiences that most people think are out of reach.
Steve shares how he has used services like iFly Flat over the years to make business class travel more accessible, especially when travelling with a family of five.
But this conversation goes beyond seats and status.
We get into what travel actually does to you.
From five-star destinations to islands with no electricity, Steve explains why contrast is the most valuable part of travel, and how those experiences have shaped his kids’ worldview and his own decision making as a founder.
We also explore how travel creates perspective, why founders should spend more time outside their environment, and how exposure to different cultures can completely change how you think about business and life.
Along the way, we touch on building multiple businesses, the evolution of recruitment through content, and why community and in-person connection are becoming more valuable in a digital world.
This is a conversation about travel as leverage.
Because once you see more of the world, you start playing a different game.
Steve Grace
Founder, Nudge Group
Nudge Group: https://nudgegroup.com.au/
LinkedIn: https://www.linkedin.com/in/stephengrace/
Join Flights Club: https://iflyflat.com.au/membership/
Accor Plus Explorer Membership: https://www.accorplus.com/explorer-membership/
00:00 Why Travel Changes Perspective
02:22 Flying Better and Accessing Business Class
05:18 From Customer to Podcast Guest
10:07 Building a Lifestyle Around Travel
18:00 Why Founders Need Global Exposure
25:49 Raising Kids Through Travel
27:01 Caribbean Travel and Unique Experiences
30:48 Seeing Different Ways of Living
34:58 Travel as a Life Advantage
40:08 Business, Media and Lifestyle Design
45:30 Community and Lifestyle Leverage
50:03 AI, Travel and the Future of Work
53:34 Rapid Fire Travel Questions
55:16 Where He Is Heading Next