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What if your next trip was more than sightseeing — what if it reconnected you to land, language, and lineage? In this episode of Signal Shift, Raakhee and Sue explore the rise of Indigenous tourism: a $44B and growing movement that blends authentic cultural experiences with sustainability and meaning. From recently developed seals of authenticity like “Original Original,” to Indigenous-led food, wellness, and language revival, they uncover how travel is being redefined — and why your future journeys might just take you back to your roots.

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