In less than two decades China has grown from travel minnows to the world’s most powerful outbound market, leapfrogging the US – and leaving it in its wake. According to the United Nations World Tourism Organisation (#UNWTO) Chinese tourists overseas spent $261.1bn in 2016, up from around $10bn in the year 2000 (the figure for 2017 is likely to top $300bn). Collectively, America’s globetrotters parted with a relatively paltry $123.6bn.

In this last #travelcast episode, I had the pleasure of interviewing Anjelica Price-Rocha and Humphrey Ho, Managing Director of Hylink Digital Solutions Solutions USA, China’s largest digital advertising agency — now with international headquarters in Santa Monica, Calif.

In this episode, we spoke on: How to leverage the right digital channels to reach Chinese travelers?