According to Julián Guerrero Orozco, Vice-President of  Tourism, PROCOLOMBIA : “Music is one of the greatest motivations for  tourism. Whether live or recorded, experiencing the music of the world  is celebrating its rich diversity and talent, promoting intercultural  dialogue and encouraging exchange.”

Music is one of the biggest  motivations for tourism. Whether live or recorded, experiencing the  music of the world’s cultures is celebrating their rich diversity and  talent, as well as promoting intercultural dialogue and exchange. Music  has the power to connect the physical journey with the intellectual and  emotional experience of travelers to make their trips meaningful,  memorable and transformative. A music and tourism partnership also holds  investment and innovation opportunities, and potential for decent  employment.

In this #Travelcast,  I had the opportunity to interview Dr Julia Jones, CEO of Found in  Music. We spoke on the subject: Is music the new gastronomy?

UNWTO  is co-author together with Colombia and Sound Diplomacy of a  forthcoming white paper that explores and celebrates the links between  music and tourism. Its purpose is to identify areas for discussion,  raise questions and suggest possible ways for developing musical tourism  products and using music to its full potential to promote destinations,  brands and companies.