Trevor Tkatch

Trevor Tkach is the President and CEO of Traverse City Tourism, where he leads efforts to promote the region as a year-round destination for visitors from around the world. A lifelong Michigander and passionate advocate for Northern Michigan, Trevor combines strategic vision with deep local roots to support sustainable tourism, regional growth, and community well-being. Under his leadership, Traverse City has earned national recognition for its natural beauty, vibrant downtown, and thriving food, wine, and outdoor scenes. Trevor also serves on several local and statewide boards, championing partnerships that elevate the area’s economy while preserving its charm and character.