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Travis Carter | Leverage Marketing Technology for a Strong Online Presence
Travis Carter is the Vice President of Home Services Business Development at Scorpion. He is passionate about helping businesses get their story out in a unique way, subsequently growing their profits and revenue. As a former home improvement company business owner himself, he hopes to be the marketing guide that he wished he had.
Storytelling With Marketing Technology
As a business owner, you need to decide what specialty you want to focus on and what your unique offering is that you bring to that niche. Then, tell that story in a unique way.
* Give away knowledge.
* Get involved in the community.
* Show your brand in action.
Travis highlights how online platforms allow you to show your brand in action and tell your story with a very low barrier to entry. By using marketing technology to grow your business, you’re making a smart decision, financially and from a marketing standpoint.
When used well, marketing technology:
1. Lowers your costs.
2. Captures videos and photos you can use to promote your business for free.
3. Allows you to build an online presence and be seen by your customers.
“Technology has allowed the small guy, the mid-sized guy, to do exactly what the big guy is doing and see a major return without having to go broke.”
Online Presence Benefits You and Customers
Today, when customers are looking for information, they go online. This is why it’s so important to provide informative articles and valuable insight on topics your customers have questions about on your website and social platforms. This positions your business to close the deal when the consumer is ready to make a decision.
“You make your life easier… you make your transactions easier by leveraging and being online at the right time.”
Tracking Consumer Habits
Travis emphasizes the value of having a presence online. This gives you access to a lot of analytics and data about your customer base. This information about your customers will help you make smart decisions for your marketing based on their needs, attributes, and actions. You now have evidence to make decisions, rather than playing the guessing game.
For example, with a smart marketing team’s help, you can cut through the noise with powerful messaging specific to your audience at the perfect time. This is called the micro moment: the moment your customer is ready to buy.
Leveraging Technology
Travis’s advice is to lean on a marketing company that is invested in knowing the ins and outs of the constantly changing marketing field. Choosing an expert team that knows your business and the marketing space intimately, will serve you and your customers well and allow you to focus on doing your best work.
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By Scorpion
4.9
1818 ratings
Travis Carter is the Vice President of Home Services Business Development at Scorpion. He is passionate about helping businesses get their story out in a unique way, subsequently growing their profits and revenue. As a former home improvement company business owner himself, he hopes to be the marketing guide that he wished he had.
Storytelling With Marketing Technology
As a business owner, you need to decide what specialty you want to focus on and what your unique offering is that you bring to that niche. Then, tell that story in a unique way.
* Give away knowledge.
* Get involved in the community.
* Show your brand in action.
Travis highlights how online platforms allow you to show your brand in action and tell your story with a very low barrier to entry. By using marketing technology to grow your business, you’re making a smart decision, financially and from a marketing standpoint.
When used well, marketing technology:
1. Lowers your costs.
2. Captures videos and photos you can use to promote your business for free.
3. Allows you to build an online presence and be seen by your customers.
“Technology has allowed the small guy, the mid-sized guy, to do exactly what the big guy is doing and see a major return without having to go broke.”
Online Presence Benefits You and Customers
Today, when customers are looking for information, they go online. This is why it’s so important to provide informative articles and valuable insight on topics your customers have questions about on your website and social platforms. This positions your business to close the deal when the consumer is ready to make a decision.
“You make your life easier… you make your transactions easier by leveraging and being online at the right time.”
Tracking Consumer Habits
Travis emphasizes the value of having a presence online. This gives you access to a lot of analytics and data about your customer base. This information about your customers will help you make smart decisions for your marketing based on their needs, attributes, and actions. You now have evidence to make decisions, rather than playing the guessing game.
For example, with a smart marketing team’s help, you can cut through the noise with powerful messaging specific to your audience at the perfect time. This is called the micro moment: the moment your customer is ready to buy.
Leveraging Technology
Travis’s advice is to lean on a marketing company that is invested in knowing the ins and outs of the constantly changing marketing field. Choosing an expert team that knows your business and the marketing space intimately, will serve you and your customers well and allow you to focus on doing your best work.