Today, as the Founder and Chief Sales Scientist of Cerebral Selling, David's unique science and empathy-based approaches to driving revenue and talent growth have been published in the Harvard Business Review as well as Forbes, Entrepreneur, and Inc. magazines.

 

Often referred to as the "Sales Professor," David is also the author of the Bestselling book, Sell The Way You Buy and an Adjunct Lecturer at the Smith School of Business at Queen's University and the London Business School.

 

In this episode, Mike interviews the "Sales Professor," David Priemer. David started his career as a research scientist over 20 years ago and got into sales at the turn of the .com boom. As he realized all the problems and psychology behind sales, he fell in love with it. He loves teaching the art and science of modern selling and trying to share everything he learned, which is what he does through his practice of cerebral selling.