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TRE:65 - Today’s interview is interesting as our guest Matt Granados joins us from the ICU where his daughter is being cared for (his story will blow you away). Matt built a pet distribution company to over $40Mil and now runs a consulting agency helping entrepreneurs master their mindset, and in this interview he shares real strategies for getting more done in the same time. Get the full episode details and transcript: https://bit.ly/2Z9o3Ta

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3 Main Takeaways:

1. When properly planned, no obstacle or interruption can throw you off track.
2. Understand that motivation is a mindset, not a character trait. It can be changed through practice and with the right tools.
3. Acknowledge your weaknesses but don’t waste time trying to fix them. Instead leverage your strengths.

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Show Notes:

1:10 - Matt, you posted something about your Sunday planning, can you explain that to our listeners please?

• The best way to plan your life is one week at a time.
• Matt and his family celebrate “the next week” every Sunday while they plan out their schedules.
• For most, planning is not just an area of neglect, but an area of avoidance.

5:20 - How did you become an entrepreneur?

• At 15, Matt was a DJ and when collecting his pay for a gig he realized how little he was getting paid when he was doing the bulk of the work.
• His father taught him that was the difference between being an entrepreneur and an employee.
• He found for himself, and for many aspiring entrepreneurs, that the traditional path of go to college, get a degree and get a job isn’t for everyone.

10:20 - So you said your first business that grew to over $1Mil was called Pocket Pets?

• I partnered with a buddy in an established business where we were the exclusive distributors of an animal called a Sugar Glider.
• It grew quickly, but through this experience Matt realized that entrepreneurship is not glamorous, nor is it for everyone.
• Matt now uses this business to help other entrepreneurs starting out on their journey. (If you’re interested in checking this out: http://ppbizopp.com/)

21:30 - What are some strategies you’re using to accomplish this work-life integration as you call it?

• Having a partner is extremely critical for Matt because his partner (who happens to be his wife) fills all the holes he has as an entrepreneur.
• He says planning and communication are important, but understanding that things will happen or come up and staying flexible enough to adapt is the true strength of a good entrepreneur.
• Matt’s consulting business is built around this specific issue: It’s a 9-part system called Life Pulse. (Get your own here: https://www.lifepulseinc.com/mylp/)
• The concept behind LP is called Reverse Planning which goes like this:
  • You list everything you want out of life, in all areas.
  • Then you pick out the things you need to do vs. want to do. (The need to do things are the things that are directly related to a goal of yours.)
  • People who use this system have reported that they have gained back an extra 15 hours per week, or an extra month per year of productivity!

28:55 - Can we get your insights into what you think about the digital landscape and technology as it relates to business?

• Matt wrote a book called Motivating the Unmotivated and through his coaching he’s found the secret to moving forward is adaptability.
• You must look at an industry and it’s past to start to understand where the pivots will need to happen.
• Technology has increased the speed of change rapidly, and it has the ability to make what you do more effective (not efficient - that part is up to you.)

36:01 - You said to remind you about disruptors, what’s that?

• Matt explains his idea about how to spot when and where a disruptor is likely to happen, just watch it - you gotta see this!

38:35 - What are some ways to help motivate others?

• Matt says motivation is a mindset, not a character trait.
• There are 4 motivation catalysts: freedom, acknowledgement, connectivity and support.
• Go here to get your gift from Matt and Life Pulse: (https://www.lifepulseinc.com/podgift)
• Ask these 3 questions: What are you focused on (the one things)? What are you grateful for? What are you working towards this week?

43:15 - Based on all your experience, what is one piece of advice you would give yourself 5-10 years ago?

• Listen to and find more mentors. Only take what you can use and leave anything you can’t.

45:40 - Tell everyone where they can get in touch with you for more information.

• Matt87Granados on all social. Lifepulseinc on all social. Matt and his wife have a podcast called “Realationship”. Send Matt an email! [email protected]
• Matt’s final thought: Be comfortable acknowledging your weaknesses, but don’t spend too much time trying to fix them. Acknowledge the weakness and leverage your strengths.

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