eCommerce has continued to grow and evolve over recent years, but this expansion has been accelerated by COVID 19 as sales moved rapidly online. It is not simply how customers transact that is changing, however, but the way that sellers engage with them. In the past, many companies sold via distributors or retailers, and/ or third-party marketplaces. This made it difficult to develop direct insights, engage directly with consumers and build loyalty.

For the sixth episode of the Journeys to Treasury podcast, Helen Sanders, speaks with Anne-Christin Ahrens, Solution Manager, Billing & Revenue Innovation Management, SAP, Neil Pein, Head of Payments Transformation, BNP Paribas, and Nicolas Vincent, Partner, Retail & Consumer, PwC.