The wealthy never dropped their instructions—and if they did, they definitely didn’t do it in your group chat. In this episode of The Success Lab, Dr. Shena Dixon Mason, Esq.—attorney, financial services professional, multi‑business owner, corporate brand partner, R1 research professor, and advisor to the wealthy—shifts the lens from net worth to name worth, unpacking how serious families treat their last name like a brand and a filter instead of just a label. You’ll hear how a clear “this is what our name stands for” rule shapes which deals they say yes to, which rooms they leave, and how they protect the next generation from inheriting a mess along with the money. You’ll walk away with a simple assignment to write one brand sentence for your own last name and test a current decision against it, so you can start acting like your reputation is a core asset—not an afterthought. Get your lab code by clicking the link.