I recently had a super fun conversation with Greg Wasserman, the Head of Growth, Partnerships, and Community at Castmagic, an AI platform for content repurposing. Greg is a multifaceted podcast expert, having sold podcast advertising, run three podcast listening platforms before joining Castmagic. I know that I don’t normally talk to folks who don’t have podcasts themselves, but I felt that Greg could add a lot of value for you podcasters out there.

In our conversation, we discussed what it actually means to “grow” a podcast, what makes a podcast good, the importance of branding, and the ever-evolving role of AI in podcasting.

BAMBY MEDIA LINKS:

• Free Podcast Audit Service
• DIY Podcaster Program
• Bamby Media Services
• YouTube Channel
• WHERE TO FIND GREG:
• Greg’s Masterclass - “From Pocdaster to Profitable Brand”
• LinkedIn
• Try Castmagic

EQUIPMENT WE USE TO PRODUCE THIS PODCAST

Rode Boom Arm

XLR Cables

Rode PodMic USB XLR edition

RØDE SC19 cable

Rode NT-USB Mini

Satechi USB Hub

Focusrite Clarett+

Sony ZV E10

Elgato Camlink

Aputure Amaran 200d LED Video Light

Aputure Light Box Mini