This conversation is a must-listen for creators navigating brand deals, usage rights, and how to properly value their work.

In this standout moment from a larger episode, I sit down with creator and host Jamiersen Green to break down the real rules behind creator rate negotiation — including why Black creators continue to be underpaid, how brands assess usage and credentials, and what creators need to advocate for themselves more confidently.

We unpack:

Why creators with the same reach are still paid drastically different rates

How usage rights quietly impact long-term value

The difference between visibility and credibility in brand partnerships

What creators should stop giving away for free

How to position yourself more like a founder — not just talent

If you’re building a personal brand, negotiating partnerships, or inspired by leaders like Emma Grede who understand ownership, leverage, and long-term equity — this episode will sharpen your mindset and your ask.

🎙️ This clip is pulled from a longer, in-depth conversation now live on the podcast.