Of all of the bridges we encounter on a daily basis, both figurative and literal, the one between our brain and the rest of our body seems fairly important. Protecting that structure is enjoying a renewed focus and Iron Neck is at the forefront of that movement. On today's podcast, our host spoke with the CEO of Iron Neck, Matthew Schmit. "The way that neck training used to be done was not necessarily functional, it was more a matter of gaining strength and size without, really, a purpose," Schmit said. We discussed the drive behind the innovation, the focus on pricing, why it took so long to bring awareness to the challenge, and how the design of Iron Neck can be applied to other parts of the body.