From her early days at MTV during the heyday of the Jersey Shore to spearheading talent partnerships at Carter Media Group, Lauren shares her journey and insights into the evolving landscape of influencer marketing.

In this episode, we delve into the importance of authenticity, honesty, and human connection in fostering successful partnerships between brands and creators. With anecdotes and reflections on working with high-profile creators, Lauren offers candid insights into the challenges and rewards of the creator economy, reflecting on the importance of building long-term relationships, navigating brand partnerships, and the challenges of maintaining authenticity in a highly visible industry.

If you want to connect with Lauren, you can find her here: https://www.linkedin.com/in/laureneliasm/

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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

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