In this episode, Melinda Emerson chats with Dawnna St. Louis, a renowned coach. They discuss the challenges and strategies in online marketing for coaches, attracting leads, and launching new programs. Dawnna shares her email marketing strategy, insights on identifying an ideal client, and the power of niche focus. She also shares some contrary business advice she's received.

(0:00) Introduction to the episode and host, Melinda Emerson

(2:10) Guest introduction: Dawnna St. Louis, the coach's coach

(4:59) Challenges and effective strategies in online marketing for coaches

(6:16) Strategies to attract leads and launch new programs

(9:04) Inside Dawnna St. Louis's email marketing strategy and sales process tools

(10:12) Identifying your ideal client and scaling challenges

(12:03) Contrary business advice and best business advice received by Dawnna St. Louis

(14:07) The power of niche and specific focus in business

(14:59) Endorsement of Dawnna St. Louis's coaching programs and introduction to bossquiz.com

(15:42) Closing remarks, podcast mission, and call to action for listeners