What’s your value—and can you prove it? In this VETSOCIAL25 talk, Treazure Owen breaks down how founders stand out in a crowded market by knowing exactly who they are and what they bring to the table. She walks through the anatomy of a winning capability statement—separating Past Relevant Experience from Past Performance—and shows how to operate with a clear “commander’s intent,” inventory your resources, and execute like a mission.

Episode highlights

• Define your unique value so your brand isn’t “just another” business.

• Build a capability statement with two distinct sections: Past Relevant Experience vs. Past Performance.

• Market from identity: you can’t sell what you can’t name.

• Apply mission planning to entrepreneurship: intent, resources, and disciplined execution.

  
  

Timestamps

• 06:34 — Capability statement 101: Past Relevant Experience vs. Past Performance

• 08:54 — “Commander’s intent” and treating growth like an operation

  
  

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