Most tree companies are stuck in a race to the bottom.

They bid jobs, get undercut, and wonder why they can’t grow.

In this episode, Justin sits down with Apollo to break down what actually separates profitable tree companies from the ones constantly struggling.

Apollo shares his journey from doing tree work the wrong way to becoming a certified arborist and building a business that wins on trust—not price.

They dive into:

• Why most tree companies don’t know their numbers

• The shift from laborer to business owner

• Sales strategies that actually work in home services

• How to stop competing on price

• Why trust matters more than your service

• The real role of marketing in scaling

If you want to build a tree business that’s profitable, scalable, and not dependent on being the cheapest… this episode is for you.