Who could have imagined that 4 friends meeting in a college fest would end up building India’s leading lifestyle video app with over 75 million downloads and 25 million MAUs. Trell today is a massive lifestyle social commerce platform. With over 5 Million DAUs it has surpassed even Twitter & Pinterest in India.

The story of Trell is really the story of the founders’ resilience. Getting rejected hundreds of times by investors did not discourage them; If anything it emboldened the team to repose faith in the product and the solution they are building. As more and more people downloaded the app and created content on it, it has become clearer that Trell is solving vernacular video blogging in a very unique and sticky way. What’s more interesting is much of the success Trell achieved happened well before the controversial ban of TikTok. 

Today I ask Pulkit Agrawal on how he oversaw the turnaround, his challenges around fundraising and the life lessons this experience has taught him. listen.

You can find me on Twitter @tweet_kp. And, check out our website at https://www.thetermsheetpodcast.com. Intro music by Andy Slatter. Additional background music by Scott Buckley – www.scottbuckley.com.au